Digital Marketing Townsville
Specialised SEO strategies that will increase organic traffic and drive new business.
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Townsville SEO
With over a decade of experience in all aspects of digital marketing, our Townsville SEO team are more than qualified to help you promote your business online and stay a step ahead of the competition.
SEO goes hand in hand with many other digital marketing tactics like web design and content marketing. As a full-service digital marketing agency, we have the knowledge, skills, and experience to develop cohesive strategies that drive long-term growth for your business.
Looking for an honest, reliable SEO company? Townsville-based RPM Digital Agency is a family-owned and operated online marketing agency.
Find out how we can help your business succeed online.
Townsville SEO Services
When it comes to SEO service, we go above and beyond. We pride ourselves on being an SEO company that not only delivers your online business more leads but constantly strives to provide outstanding customer service. We understand the difficulties of running a small business, and that every business is unique, so we tailor our services to each client we work with. We know that your time is incredibly valuable and that not everyone has a big marketing budget.
That’s why we go the extra mile to understand your needs and provide exceptional results, no matter the budget. Unlike a big international SEO agency, Townsville is our home, so we’re extra dedicated to helping local businesses of all sizes succeed. We use a combination of global and local SEO strategies to improve your rankings and drive quality traffic to your website, including:
CONTENT CREATION
In combination with the technical aspects of SEO, content creation is a great way to increase your search engine visibility.
High-quality blog posts and bespoke web copy help customers find the information they are searching for, drive quality traffic to your website, and accompanying data such as meta descriptions and tags also provide SEO value, as they help search engines to categorise your content.
Our SEO specialists use strategies such as keyword research and competitor analysis to create optimised content that drives genuine organic traffic to your website.
Link Building
Link building is a crucial part of a solid SEO strategy, and quality is key. Legitimate links can improve your website ranking as they make connections between your site and others, signalling to both Google and your site visitors that your brand is credible.
Our SEO process includes creating high-quality links with directories and mutual linking with other brands to build relevancy and help your business to appear higher in search results.
We’ll also link with other companies in Townsville and North Queensland to improve your local SEO and increase your visibility to local customers.
White Hat SEO
When it comes to SEO, there are many ways of increasing search traffic and artificially boosting your visibility online, but many of these result in very short-term success, and often actually harm your brand in the long run.
‘White Hat SEO’ is a long-term approach that improves your organic search results over time, leading to quality traffic that is far more likely to convert than the mediocre methods which aim to subvert Google’s algorithms.
At RPM Digital Agency, we use tried-and-tested SEO strategies, so you can trust us to maintain the credibility of your brand.
We balance a variety of on- and off-page SEO services to drive quality traffic to your website and drive genuine leads for your business, including:
Fixing Website Errors
Many minor technical errors can negatively affect your overall search engine optimisation. No matter how great your content is, issues such as broken or unsecure links, duplicated content, and incomplete metadata could be keeping your site below other brands.
At RPM Digital Agency, we’re not just SEO experts, but also web designers.
Having the knowledge and experience of building websites from scratch means we know exactly what to look for, and we can easily resolve backend issues and make sure your site is performing at it’s best.
Reporting and progress tracking
Search engine marketing is a long-term strategy that builds on the status of your existing website. We track key metrics such as organic traffic and bounce rates using Google Analytics, and have specialised software to monitor trends in online search queries and your brand’s performance in search results.
We’ll always keep you up to date on the success of your SEO campaigns, and your account manager will provide regular reports on the SEO process, including insights and recommendations for optimisations, so that your website is always improving.
Site Audits
If you already have a high-ranking website, we can still help with your website optimisation strategy!
We will perform a website audit to determine any on-page issues and evaluate where your content can be improved, so your offering is clear to both Google and your potential customers.
What Does an SEO Agency Do?
An SEO agency aims to improve your website’s online visibility by making it appear higher in Google Search results.
This includes a variety of techniques, which can be broken down into a few main strategies:
On-Page SEO
On-page search engine optimisation ensures that Google and other search engines can easily identify each page of your website, and index the content to determine the ranking. It takes into account factors such as title tags, keywords, links, images, and contact information, as well as the structure and content of your page.
Off-Page SEO
An SEO strategy should also include activities outside of your website. You can improve your rankings and build your brand’s authority and credibility with link building, i.e. making connections between your website and other domains.
Website structure
Websites that make it easier for visitors to find the information they need will rank higher than those that are difficult to navigate. Improve your SEO by fixing broken links, optimising images and content for readability across devices, increasing your website speed, and improving overall user experience.
Website Content
Great website content brings customers to you. In combination with a strong SEO strategy, high quality blog posts and bespoke web content helps customers find you, and gives them all the information that they’re searching for. Win-win!
Keyword Research
Keywords are the words and phrases that customers use when they’re searching for your products or services. Keyword research involves looking at search trends for your brand name and products, and understanding what consumers want to know before they buy.
Even if you’re based in Townsville (like us), when you bring your business online, you’re competing against thousands of other businesses across the globe, so competitor analysis is an important part of keyword research. Higher volume keywords are often the most competitive, so they’re not necessarily always the best.
A good SEO agency will do thorough research to investigate the most relevant keywords, as well as opportunities for niche content, ensuring that your SEO campaign is as effective and efficient as possible, whatever your budget.
Work with the best SEO company in Townsville
Looking for an SEO agency? Townsville SEO is our area of expertise, so if you’re looking to increase your online visibility and reach new customers in Townsville and beyond, contact us today to see how we can help!
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is a term many business owners are becoming increasingly familiar with. With so much of our lives now managed through the internet, having an online presence is more important than ever. But with thousands of other businesses competing for the top spot in search results, how do you make your brand stand out?
Search Engine Optimisation helps your business to rank higher in Google Search results, with the aim of making it easier for your ideal customers to find you, driving more traffic to your website, generating more leads for your business, and building your brand’s online authority.
How your Business can Benefits from SEO Service
Long-term Business Growth
Search engine optimisation is one of the most effective ways to scale your business.
An SEO campaign brings customers to you, and as your SEO strategy is always improving, so should the quality of your leads.
Additionally, once your website is ranking among the top results in Google or other search engines, your only cost is maintaining those rankings. You can then redirect some budget into other digital marketing tactics such as paid search or Google Ads, and push your business reach to the next level.
Improved Ranking on Search Engine Results Pages
The first link that appears in Google and other major search engines is far more likely to have the information that consumers are searching for.
If your site is ranked within the top three, it is generally regarded as an authority on its subject by Google, and potential customers will also think of your website as more trustworthy.
Increased Brand Awareness
Once you’ve built your website’s authority, you’ll need to upload regular content to maintain your rankings and deliver value to your audience.
Any solid SEO campaign will require an equally solid content marketing strategy, so using a company that offers both SEO services and website content is the best way to get your brand to the first page of search results.
Competitive Advantage
When potential customers are searching for products that you sell, they are far more likely to click on the first few results. If your competitors are engaging in SEO, your brand is far less likely to get noticed.
We can help you to avoid being “out-competed” and gain quality traffic from organic search.
Higher Return on Investment
With SEO campaigns, you are reaching out to customers who are already actively searching for a solution, so all of the traffic that comes to your website as a result is higher quality traffic.
Get real results
Our qualified SEO experts stay up to date on all current best practices in search engine marketing, and adapt campaigns for both local and global adjustments, so you can be sure that your search engine optimization campaign is in good hands when you work with a dedicated Townsville SEO agency like us.
Why Choose Us for SEO
At RPM Digital Agency, we truly believe in quality over quantity. All our work is completed to the highest standard and according to the latest best practices.
We understand that there’s no such thing as a one-size-fits-all strategy. What works for one business may not for another; that’s why we take the time to sit down with you and understand your business goals.
We go the extra mile to understand your needs, and we’re hands-on in every aspect of our work. That’s why we tailor our services to each client we work with, and provide exceptional results, no matter the budget.
We’re based locally, so unlike a larger SEO company, Townsville SEO is our area of expertise. Our team know Townsville SEO inside-out, so if you’re looking to build your brand awareness in the local area (and beyond!), contact us to speak to one of our SEO experts today!
Work one-to-one with an SEO Consultant
The online world is fast-moving and constantly changing. Unlike some larger SEO agencies, we offer one-to-one SEO service. Your account manager will be directly involved in both strategy and implementation and be there to answer any questions or queries you may have.
Let your ideal customers come to you
If your ideal customer is based in Townsville or the surrounding area, you need an SEO company with local knowledge. We do SEO in Townsville and across Far North Queensland, so we understand the local online space, and how to help your ideal customer to find you online.
Stay a step ahead of your competitors and contact RPM Digital Agency, the best Townsville SEO agency.
Stay ahead of the game
As any decent SEO consultant will tell you, there’s no one strategy that can push your brand to the first page of Google right away. Search engines change their algorithms constantly, and anything from updates to local search trends can affect rankings, so even once you’re at the top of SEO results, it’s important to continuously engage in search engine optimisation to maintain that spot.
SEO Townsville FAQ
Can I do SEO myself?
You can begin to do some of your own SEO, but as your business grows, it will become more difficult to continuously optimise. SEO agencies spend a lot of time doing research before making any adjustments and must continuously adapt their work to search engine algorithms.
Many businesses who do their own SEO and content production fall into the trap of making mistakes which could actually harm their SEO in the long run, like overusing keywords, poor linking practices, and improper indexing.
How long does it take to get to the first page of the search engines results?
Google’s algorithm uses over 200 factors to index and rank web pages, including:
- The search terms you want to rank for
- Your current position
- Competitor’s positions and SEO campaigns
- Your brand’s authority both locally and globally
- Your website structure, speed, and security
- Your website content, and its relevancy to the specific search terms
SEO is a process of continuous improvement, and involves taking into account your industry, market, and competitors. The algorithms that search engines use to analyse these factors are continuously changing, so it’s impossible to tell exactly how long it will take to rank on the first page of results for a specific search term, or for your website in general.
However, a good SEO agency will be able to audit all of these factors, as well as your short and long term goals to develop a custom strategy that is tailored to your business. They should be transparent about their methods and be able to provide reports and analyses that show improvements over time.
What is local SEO?
If you’ve ever searched something like “coffee shop near me”, you’ll have seen several profiles pop up on a map. These are Google My Business profiles, which have key information such as location, opening hours, reviews, and links to their website.
It’s an easy way for potential customers who are nearby to see all your information at a glance, and it’s often how people will learn about your business before visiting.
This can often drive footfall directly to your store, so if you’re a local business, it should be an essential part of your SEO strategy!
Our team use Google My Business and other tactics to help increase your website’s visibility to local customers, driving more leads and traffic your way.
A Townsville SEO agency will also have knowledge about the local market, competitors, and search trends which can impact campaigns, so when it comes to SEO, Townsville-based companies should look for local agencies.
How does SEO strategy differ for brand new businesses?
The main difference between SEO for new businesses and SEO for established brands is that you’ll have full control right from the start!
If you’re just building a website, you can include optimisations from the very beginning, and plan your content strategy in line with other marketing communications in order to give your business the best chance of success.
Starting completely from scratch may take a while to build your website’s authority, but when you work with a professional agency, you get the advantage of years of knowledge and experience in SEO. Townsville-based SEO agency RPM Digital can help you start off on the right foot – contact us today!
How much does SEO cost?
Search engine optimisation is an invaluable tool for any modern business, but it does take time and expertise to do.
As search engines are constantly changing, and your competitors are also optimising their websites and content, SEO isn’t just about getting to the front page and then stopping. It’s a long-term investment for your business.
Depending on the package you choose, monthly SEO can cost anywhere from $800-$2,500 to maintain your ranking on the search engine result pages.
What is "black hat" SEO?
Black hat SEO (the opposite of white hat SEO) is a series of strategies that are sometimes used to artificially inflate a website’s rankings.
Black hat SEO, also known as spamdexing, is when websites use unethical methods such as duplicated content, paid and hidden links, invisible text, spam comments, overuse of keywords, and malware and viruses to trick search engines into indexing poor quality content.
This sometimes does result in a temporary improvement in rankings, but SEO is a long-term strategy, so don’t trust anyone who promises instant results. These practices are not only completely unsustainable, they are unlikely to drive any genuine quality traffic to your website, so your conversion rate may even drop.
It’s important to be aware of these strategies as black hat SEO may even harm your website in the long run. Potential customers will be put off by low-quality or irrelevant content, and Google’s terms of service are very clear, so if your website is found to violate them, you could be blacklisted from all search results!
Work with a reliable SEO agency that uses only tried-and-tested methods to help your business grow. Contact the team at RPM Digital Agency, an ethical and transparent SEO company.
What's the difference between SEO and PPC/Google Ads?
PPC, also known as pay-per-click advertising, is a digital marketing method that lets some brands appear above other results in Google searches.
Advertisers bid for placements on certain search terms, which are then ranked on factors including the bid amount, quality of the website, and conversion rate. Each time a user clicks on one of these links, the advertiser is charged the amount that they have bidded.
Although these ads look similar to SEO results, the strategy is entirely different. PPC focuses on specific keywords that are most likely to convert, and usually takes users directly to product pages.
SEO focuses on organic (i.e. unpaid) search results. The general strategy is to improve your website structure and content so that when users search for more general terms and questions, they come to your website for answers.
When a user clicks on an SEO result that’s not a paid ad, you are not charged.
When you provide information that’s useful and relevant to the consumer, who is most likely in-market, or soon to be in-market for your products, your brand is more likely to be front of mind when they go to purchase, and they are far more likely to convert when they have received something of valuable (like advice or information) in return.
Often, SEO and PPC can be used together as a cohesive strategy to bring more users from across the marketing funnel to your site.
How will I know if SEO practices are effective?
SEO is a long-term marketing strategy that includes lots of different methods, so it can be difficult to tell whether it’s immediately having an effect on your brand. However, incremental changes add up, and there are ways to track how your rankings are improving.
We use tools such as Google Analytics and Google Search Console to monitor key metrics such as search volume, website visitors, and content performance to ensure that your SEO is on the right track.
We provide monthly reports for our clients that include insights, optimisations, and recommendations, as well as data so you can see the direct results of our work.
Ready to get started with SEO? Townsville SEO experts RPM Digital Agency can help with all your search engine optimisation needs.
Ready to start, how can we help?
We’re here to help, if you have questions, then we have the answers.
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