Growing your Business with Google Ads
If you utilize online advertising as part of your marketing strategy, chances are you have heard of or used Google Ads.
Google Ads offers businesses a way to manage paid ad campaigns.
Advertisers bid for placements across the Google Network, for example above search engine results for PPC, on YouTube for Video, and across 90% of all websites for Display (also known as banner ads).
With Google Ads
You can Promote your Business, Increase Traffic to your Website, Sell your Services and Products and Escalate your Profits!
What are Google Ads?
Direct Audience targeting marketing system that when done right, instanly drives traffic to yor website, landing page or call to action.
Google Ads is an online advertising platform developed and run by Google that allows advertisers to bid for advertising space.
It can be used to promote your business, generate interest and awareness, boost traffic to your website and support the sale of your products and / or services.
These paid advertisements are highly effective at driving genuine, relevant traffic to your website because they appear at the top of the search engine results page (SERP).
Denoted by a small ‘ad’ marking, they work to pull the user’s attention away from other results, including organic search results which appear below Google Ads.
With over 1 trillion impressions served every month, the Google Network reaches almost 90% of all internet users worldwide.
How do Google Ads Work?
Google Ads works as a pay-per-click (PPC) service, meaning you only pay for the ad if someone clicks on it.
An auction takes place, with you and your competitors, on a specific keyword- bidding the maximum you are willing to pay for an ad.
Should Google determine that your cost-per-click is less than the maximum bid, then you’ll score the ad placement.
You can alternatively set a maximum daily limit, which can help you avoid overspending and provide insight into what your future marketing budget should look like.
“When you set up any campaign, be as specific as possible to the person you want to click the ad”
– Joseph Bojand –
The Benefits of Google Adwords Campaign?
A Google AdWords campaign can be incredibly beneficial for businesses.
Through the use of Google Ads you can:
Harness search intent or the 'why' behind a user search
More effectively rise above the competition
Reach potential customers through their Gmail inbox
Rapidly boost your brand awareness
More effectively rise above the competition
Significantly widen your reach and target specific audiences
How we can help you…
There’s a lot of work that goes into a successful digital marketing strategy, but when it’s done right, the possibilities are endless.
