Why is SEO So Important?
Without doubt the best, the most profitable the highest converting traffic comes from Google’s Organic Free Listing ! SEO is like a light that tells search engines (Google) your website is there.
When we need to find something out, arrange a service, buy a gift or find an item, our first thought is always to Google it.
SEO is the process of creating high quality content in line with search engine guidelines.
Search engines (such as Google) are designed to select material that best meets the search criteria, while also delivering a great user experience.
According to Hubspot
‘It’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year.’
Search Engine Optimization Explained
When we need to find something out, arrange a service, buy a gift or find an item, our first thought is always to Google it.
Quality SEO involves using targeted keyword research and analytics to determine exactly what users are searching for and why.
All of this works to help search engines find you and match you with your ideal customer. As a business owner, standing out of your competitors is vital to your survival.
SEO provides the opportunity, with a great strategy in place, so you can raise your pages’ position in search rankings without paying for expensive advertising.
Ensuring your business stands out in the online world has never been more important. If you want to grow your business and website present you cannot you cannot ignore SEO!
How Does SEO Influence Search Engine Rankings?
Google, for instance, has web crawlers that are constantly scouring the web and indexing web pages based on their content. These algorithms seek out content that meets a key criteria and deliver the most accurate search results.
These algorithms prioritise web pages with:
Keyword rich domains
Internal links – content on same site
Internal links – content on same site
Anchor text
Short sentences
Good use of paragraphs
Keyword rich content
Active voice
Good use of headings
Internal linking
Social media marketing
Imagery
Taking SEO Action…
Effective SEO strtegy creates powerful, long lasting results and is crucial to your success online. Allowing you to be seen amongst your competitors. Google Organic search drives 77% of website traffic!
To get this traffic you need to seen with a high ranking.
RPM Digital Agency are local Cairns SEO Specalists that deliver outstanding results.